Marketing Insights

The examples below highlight some of the marketing work that I have performed over the years. The work was completed as part of a group and I really enjoyed the group dynamic and working alongside my colleagues.

Survey for Craft Brewer

What started out as a pro bono consulting project for a craft brewer progressed into a full-fledged consulting assignment. The firm leveraged the data and used the insights to increase their presence in the mid-west and east coast regions.

Beer Insights

Highlights the presentation and analysis developed for the original pro bono consulting project. The more detailed analysis that included over 10,000 survey completes has not been provided due to disclosure agreements, but it leveraged many similar questions and concepts

Brand Positioning & New Product

Example of a new product design and covers brand management principles. The proposed GPS feature is actually being adopted by several premium watch companies. This technology trend will likely continue as premium brands compete with digitally-focused players.